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Ads & Compliance: GMC & Facebook

Avoid suspensions and ensure your tracking pixels are firing correctly.

Google Merchant Center (GMC) Suspensions

The most common suspension reason is "Misrepresentation". This generic error usually means your site lacks trust signals or transparency.

Must-Have Pages

1. Contact Us: Must have a real physical address, email, and phone number.

2. Shipping Policy: Clear delivery times and costs.

3. Refund Policy: Exact conditions for returns.

4. Payment Method: Logos of accepted cards in footer.

Use our GMC Policy Checker to scan your site for these automatically.

Facebook Pixel & CAPI

Without accurate data, Facebook's algorithm cannot find buyers. You need both a Browser Pixel and the Conversions API (CAPI) for maximum accuracy (deduplicated).

  • Install the base pixel on every page (`PageView`).
  • Fire `ViewContent` on product pages.
  • Fire `AddToCart` on button clicks.
  • Fire `Purchase` on the thank-you page.

Verify your setup with our Facebook Pixel Checker.